GoPro
Fowl play
The brief:
Connect an audience to a product or service from a brand you choose in a way that wasn’t possible three years ago.
insight
People can get away with littering because it is often done in secrecy - no one sees them doing it.
Except for ducks.
idea
Put cameras on ducks to shame people for littering.
These cameras will be live-streamed to billboards in major cities to catch people in their act of Fowl Play, as well as which duck caught them.
execution
Specialised GoPro camera development
Billboard OOH (primary)
Print ads
Social media
